April 30, 2016
Stanton A. Glantz, PhD
This summer's 'Ab Fab' movie features a cigarette brand
Fox's new promotional trailer for 'Absolutely Fabulous: The Movie,' hitting theaters in July 2016, shows London fashionista Patsy lighting up a Rothmans cigarette — while coyly covering up the UK health warning on the front of the box.
'Absolutely Fabulous' revives a cringe-inducing British TV comedy series (1992-2012) starring Jennifer Saunders as Edina Monsoon and Joanna Lumley as Patsy Stone.
The 'official international trailer' shows other smokers, including partying supermodel Kate Moss, who is pushed off a parapet into the Thames. Spoiler alert: Moss emerges from the river with her cigarette intact.
Rothmans, a British American Tobacco brand, is gaining market share in Europe.
The MPAA has R-rated 'Absolutely Fabulous' for 'language including sexual references, and some drug use.' The BBC Films production opens in the US on 22 July 2016
This item is cross-posted from http://smokefreemovies.ucsf.edu/blog/summers-ab-fab-movie-features-cigar...
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