- FAMRI Center
Pamela Ling, MD MPH
Professor of Medicine
Dr. Ling studies tobacco industry marketing strategies targeting young adults, women, and other high risk population, and new smokeless and novel tobacco product marketing strategies. She also studies how to use tobacco industry marketing strategies to improve tobacco control programs. Pamela Ling is Professor of Medicine at the University of California San Francisco, where she conducts research on tobacco, media, and social marketing to young people. Her work includes analyses of thousands of previously secret tobacco industry documents detailing marketing strategies targeting young adults, and translating the lessons learned to improve tobacco control efforts. Dr. Ling has special interest in young adult smoking patterns and counter-engineering tobacco industry marketing, the global proliferation of U.S. tobacco marketing strategies, marketing to women, smokeless and novel tobacco marketing including e-cigarettes, and using market research to guide clinical and public health interventions. Dr. Ling’s clinical work is in general internal medicine; she has special interest in caring for underserved urban populations.
Harvard & Radcliffe Colleges A.B. 1986-1990 History and Science University of California San Francisco School of Medicine M.D. 1991-1996 Medicine University of California Berkeley School of Public Health M.P.H. 1999-2000 Interdisciplinary Public Health University of California San Francisco Center for AIDS Prevention Postdoctoral Research Fellowship 1999–2002 Media interventions, social marketing
Ling PM, Glantz SA. Why and how the tobacco industry sells cigarettes to young adults: evidence from industry documents. American Journal of Public Health. June 2002. 92(6): 908-916. PMID: 12036776.
Ling PM, Glantz SA. Using tobacco industry marketing research to design more effective tobacco control campaigns. JAMA. June 2002. 287(22): 2983-2989. PMID: 12052128.
Ling PM,Glantz SA. Tobacco Industry Research on Smoking Cessation: Recapturing Young Adults and Other Recent Quitters. Journal of General Internal Medicine. April 2004. 19:422-429. PMID: 15109339.
Anderson SJ, Glantz SA, Ling PM. Emotions for Sale: Cigarette advertising and Women’s Psychosocial Needs. Tobacco Control. 2005 Apr;14(2):127-35. PMC1748016.
Anderson SJ, Dewhirst T, Ling PM. Every document and picture tells a story: Using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising. Tobacco Control. 2006 Jun;15(3):254-61. PMID: PMC2564670
Anderson SJ, Pollay RW, Ling PM. Taking Ad-Vantage of Lax Advertising Regulation: Reassuring and Distracting Health-Concerned Smokers. Social Science and Medicine. 2006. Oct: 62(8):1973-1985. PMID: 16843578.
Song AV, Ling PM, Glantz SA. Smoking in movies and increased smoking among young adults. Am J Prev Med. 2007 Nov;33(5):396-403. Erratum in: Am J Prev Med. 2008 Jan;34(1):86. PMID: 17950405.
Anderson SJ, Ling PM. And they told two friends, and so on, and so on: RJ Reynolds' viral marketing of Eclipse. Tobacco Control. Aug;17(4):222-9. Epub 2008 Mar 10. PMC2845302
Mars S, Ling PM. Meanings and Motives: Experts Debating Tobacco Addiction. American Journal of Public Health. 2008 Oct;98(10):1793-802. PMC2636463
Schane RE, Glantz SA, Ling PM. Social Smoking Implications for public health, clinical practice and intervention research. Am J Prev Med. 2009 Aug;37(2):124-31. PMC2771192
Schane RE, Ling PM Glantz SA. Health Effects of Light and Intermittent Smoking: A Review. Circulation. 2010;121;1518-1522. PMCID in process
Mejia AB, Ling PM. Tobacco Industry Consumer Research on Smokeless Tobacco Users and Product Development. American Journal of Public Health. 2010 Jan;100(1):78-87.
Ling PM, Haber LA, Wedl S. Branding the Rodeo: ACase Study of Tobacco Sports Sponsorship. American Journal of Public Health. 2010 Jan;100(1):32-41. PMC2791245