Dr. Anderson's research interests lie at the intersection of public health policy and social cognition. She investigates marketing strategies that tap implicit constructs of self and perceptions of others, pair brand identities with personal identities, and encourage consumption of products detrimental to individual and public health.
Dr. Anderson studies how marketing for tobacco products targets consumers' psychosocial needs that are unrelated to smoking--particularly women, health-concerned smokers, and young trend-setters--and implications for public health policy.
Postdoctoral Fellowship, tobacco control, University of California, San Francisco
PhD, psychology, University of California, Davis
MA, psychology, University of California, Davis
BA, psychology, University of California, Santa Cruz
Anderson SJ. (2011). Marketing of menthol cigarettes and consumer perceptions. Tobacco Control (20 Suppl 2), ii49-56.
Anderson SJ, McCandless PM, Klausner K, Yerger VB. (2011). Tobacco documents research methodology. Tobacco Control, 20 Suppl 2, ii8-11.
Anderson SJ, Ling PM, Glantz SA. (2007). Implications of the federal
court order banning the terms "light" and "mild": What difference could
it make? Tobacco Control, 16(4), 275-279.
Anderson FJ, PollaryRW, Ling PM. (2006). Taking ad-Vantage of lax
advertising in the USA and Canada: Reassuring and distracting
health-concerned smokes. SocSci Medicine, 63(8), 1973-1985.
Anderson SJ, Glantz SA, Ling PM. (2005). Emotions for sale: Cigarette advertising and women's psychosocial needs. Tobacco Control, 14(2), 127-135.