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I wish e-cigarette proponents were correct. I wish the product lived up to the hype. What could be better: it reduces smoking, it's almost harmless, and it's not leading to uptake by nonusers! But for the harm reduction model to work, <strong;all</strong; of those things have to be true. And what the evidence says: pretty much <strong;none</strong; of that is true.
I suggest it's time for proponents to decide whether they're going to be cheerleaders or respect the evidence.
I suggest the evidence base has reached the point where middle positions are no longer viable.
Jon Krueger

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