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Using T21 to avoid ecig regulation

In response to the drastic increase in youth e-cig use that the CDC reported on February 11, 2019 (and which led FDA to talk about taking action against e-cigs), Altria released a statement saying

Kids shouldn’t use any tobacco products and we share the FDA’s concerns with youth use of e-vapor. We remain committed to being part of the solution. Raising the legal age of purchase for all tobacco products to 21, which we strongly support, is the single most effective way to address underage use. We continue to meet with state and federal policy makers on this effort and stand ready to work with all interested parties. [emphasis added]

This statement, distributed globally, echoes the tobacco companies' unsuccessful effort to block San Francisco's ban on the sale of all flavored tobacco products, in which they argued that all the City needed to do was enforce Tobacco 21 (which they had opposed both locally and in the state legislature).

Right now, the most effective thing that cities, counties, and states can do to reduce tobacco use is to enact laws prohibiting the sale of all favored tobacco products and the FDA can rescind its "enforcement discretion" against all flavored e-cigarettes that have not obtained premarket approval. That's likely all of them.

Other good things to do to reduce youth (and adult) e-cig use: (1) include them in clean indoor air laws and (2) tax them like cigarettes.

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