Seminars are in Room 366 Library unless otherwise noted.

Tobacco in the media: A major public health threat

Reiner Hanewinkel, Ph.D.
Director, Nord Institute for Therapy and Health Research, Kiel, Germany
Jul 26 2010 - 12:00pm

Cross-sectional, longitudinal, quasi-experimental and experimental studies are presented, investigating the effects of tobacco in the media on attitudes and behavior.  In sum, the studies include a large and diverse sample of 15,000 German adolescents and adults.  Three types of media effects were analyzed:  (1) Exposure to commercial tobacco marketing, (2) exposure to smoking depictions in movies, and (3) effects of antismoking advertisements under real-world conditions are described.  Results consistently indicate that both commercial tobacco marketing as well as smoking in movies can be considered causal risk factors for the smoking epidemic.  International collaboration is needed to tackle this important public health problem.

Dr Hanewinkel is a Professor of Medical Psychology and Medical Sociology at the University of Kiel, Germany.  For more than two decades his research interests have focused on tobacco control.  In 2003 he received the Wilhelm-Feuerlein Award for outstanding research in the drug prevention field; in 2004 he received the First German Prevention Award; in 2005 he received the Smokefree Living Research Award.  Dr Hanewinkel is member of several German and international professional and research associations.  He is currently director of the Institute for Therapy and Health Research in Kiel, Germany.

Attendance Requirement: 
Not Applicable