FCTC Followed by Accelerated Implementation of Tobacco Advertising Bans

Research on tobacco ad bans, published in Tobacco Control (July 2016), by tobacco control researchers Heikki Hiilamo, PhD and Stanton A. Glantz, PhD , shows a statistically demonstrable positive effect on implementation of national advertising bans but, as with similar positive effects on smokefree laws and health warning labels, the effect is fading. In the process of collecting the data, problems were identified with the reporting system to the Framework Convention on Tobacco Control (FCTC) Secretariat, particularly the need for independent verification of the parties’ reports. In particular, we concluded, that the FCTC does not currently have a clear mechanism to ensure that parties are notified when they are non-compliant. Other key findings indicate that a) compared with other demand reduction provisions of FCTC, the parties have been slow to adopt complete tobacco advertising, promotion and sponsorship bans; and b) lower middle-income countries improved more than high-income countries regarding coverage of TV and radio, print media, billboards, point-of-sale and sponsorship bans. To read the full article click here