January 10, 2020

Stanton A. Glantz, PhD

Smokeless tobacco industry’s brand stretching in India

Amit Yadav, Pam Ling and I just published “Smokeless tobacco industry’s brand stretching in India“ in Tobacco Control.  This paper, published in the journal’s Industry Watch section, shows how the smokeless tobacco companies introduced look-alike non-tobacco products that they then promoted as a way to get around India’s ban on tobacco advertising and promotion.  It points to the need for a clear and uniform policy against brand stretching of tobacco products that harmonizes different laws and regulations to mitigate the problem permanently.

Figure 1


The full citation is Yadav A, Ling P, Glantz S. Smokeless tobacco industry’s brand stretching in India. Tobacco Control Published Online First: 09 January 2020. doi: 10.1136/tobaccocontrol-2019-05538.  It is available here.

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