New ad completes three ad series that sums up Smoke Free Movies campaign

An ad summing up the five Smoke Free Movies policy goals – (1) R rating films with smoking (with two limited exceptions), (2) Certification of no payoffs for smoking, (3) Require anti-smoking ads, (4) Stop identifying brands, and (5) End subsidies for movies with smoking – is running in Variety and Hollywood Reporter tomorrow, October 11, 2016.
 
This ad, together with earlier ads on the history of Hollywood’s deals with Big Tobacco and how we know onscreen smoking causes kids to smoke, provides a concise summary of the whole campaign that advocates can use in their educational efforts.
(We are using these ads to prepare a range of fact sheets and graphic elements for everyone to use in their efforts, which will be available by the end of the month.