Kid-rated movies from four major studios — Disney, Paramount, Universal, and Warner Bros. — were 100 percent smokefree in the first half of 2015, a record number of companies.
Smoking was down, but not out, at the two other MPAA member studios, Fox and Sony.
Overall, 28 percent of G, PG and PG-13 films featured tobacco imagery January through June, 2015, compared to 38 percent in the same period the year before. The average number of tobacco incidents in youth-rated films dropped from 13 to 5. Read more »