An innovative approach to tobacco harm reduction: sex

The Campaign for Tobacco Free Kids highlighted an innovative ad by Blu (Lorrilard) to promote e-cigarettes to health-concerned middle-aged smokers who are desperate to quit smoking with an ad featuring a blu ad on a bikini bottom (photo below).
 
They are, of course, not alone.  Playboy, another organization committed to public health, is also selling e-cigs with similar messages.
 
And there's more:  The Blu campaign. with its "Charged and Ready to Go" tag is promoting erectile dysfunction awareness among smokers worried about the fact that smoking promotes impotence and erectile dysfunction. 
 
As the FDA, CDC, and DHHS sit quietly on ecigs it is reassuring the private sector stepping up to educate the public.  I am especially impressed that the ecig/cigarette companies are being so careful to avoid messages and marketing channels that might appeal to youth.

 
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