- FAMRI Center
The Center for Tobacco Control Research and Education serves as a focal point for a broad range of research, education, and public service activities for 53 faculty in 11 departments and all 4 schools at UCSF, as well as colleagues at UC Berkeley and UC Merced. It is part of the UCSF Cardiovascular Research Institute and its membership is congruent with the UCSF Helen Diller Family Comprehensive Cancer Center’s Tobacco Control Program. The Center is also a World Health Organization Collaborating Centre on Tobacco Control.
Tobacco companies have long understood that pack colours influence consumers’ purchasing decisions. Cigarette companies’ approach to package design is based on ‘sensation transference’ in which consumers transfer sensations they derive from the packaging to the product itself. Companies manipulate consumers’ perceptions of the taste and strength of cigarettes by changing the colour of the packaging. In the June 2016 issue of Tobacco Control Journal, UCSF tobacco control researchers Lauren Lempert, JD, and Stanton A. Glantz, PhD, analysed previously secret tobacco industry documents to identify additional ways in which cigarette companies used these techniques to affect consumers’ perceptions.
Click here to read the full article