The aims of the Collaborating Centre, as defined in the current terms of reference, are to support the WHO Tobacco Free Initiative by:
- Under WHO’s leadership to support WHO in the analysis of policy issues related to heated tobacco products (HTPs) and other novel tobacco products and in building intelligence on these products, as requested
- To support WHO in the analysis of policy issues related to Electronic Nicotine Delivery Systems (ENDS), at the request of WHO
- To support WHO in evaluating the impact of media promotion of nicotine and tobacco products, including tobacco messaging in social and digital media
- At the request of WHO, to support WHO in providing training to WHO identified Member State representatives in the use of tobacco industry documents
- To support WHO in monitoring and countering tobacco industry tactics to influence tobacco control policies, at the request of WHO
- At the request of WHO, to support WHO in disseminating tobacco related WHO publications
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