Marketing and Prevention

Bay Area Tobacco, Marijuana and Neighborhood Study (BATMAN)

Pamela Ling, MD
In 2014 we conducted a population-based survey of young adults in the San Francisco Bay Area which included measures of a wide range of tobacco products and marijuana. The survey is complemented by neighborhood audits and retail audits in the neighborhoods where respondents reside. We following up these participants longitudinally to describe changes in patterns of use of tobacco and marijuana products, and the impact of local tobacco and marijuana policies and other neighborhood factors on perceptions and use. This study sample is designed to be representative of the population and has special emphasis on health disparities.

Corporate Social Responsibility and the Tobacco Industry

Elizabeth Smith, PhD

This project uses tobacco industry documents to analyze the implications of the industry's corporate social responsibility initiatives for tobacco control.  

Current and Emerging Tobacco Products in a Rural Context: Influences of Product Characteristics on Perceptions, Behaviors, and Biologic Exposures (2.0)

Benjamin Chaffee, DDS, MPH, PhD

Cigarette smoking among U.S. adolescents has declined, but similar declines have not occurred in youth smokeless tobacco (ST) use. There is also a growing trend among adolescents and young adults of poly-use of multiple tobacco products in combination. In recent decades, ST use has shifted from an older to a younger demographic, coincident with increasing industry marketing and expanding diversity in ST product characteristics. These new ST products include different types, brands, flavors, and varying levels of bioavailable nicotine and cancer-causing nitrosamines.

E-cigarettes

Stanton Glantz, PhD

Dr. Glantz conducts research on a wide range of issues related to e-cigarettes, particularly how e-cigarette use affects cigarette smoking behavior among adults and youth as well as health effects.

Evaluation of a School-Based Smoking Prevention Program in Indonesia

Justin White, PhD

In this randomized trial at middle schools in Indonesia, we test the effectiveness of asking students to commit individually or in pairs to not smoking cigarettes. The study results will indicate whether a social penalty can motivate students to refrain from smoking; identify the magnitude of peer influence on students’ smoking behavior; and inform anti-tobacco policy in a high-prevalence setting.

Internet Health Research Center: Smoking, Latinos & the Web


This grant is being used to construct a bilingual (Spanish/English), modular, and permanent smoking cessation research web site at UCSF.

Marketing Tobacco Products to Women

Stacey Anderson, PhD

Dr. Anderson studies how marketing for tobacco products targets consumers' psychosocial needs that are unrelated to smoking--particularly women, health-concerned smokers, and young trend-setters--and implications for public health policy.

META Oakland

Pamela Ling, MD
This community-based participatory research project with young people in Oakland started as an assessment of youth perceptions of electronic cigarette and flavored tobacco marketing in their neighborhoods. We are extending this project to work with youth in California schools to develop peer to peer educational messages about flavored tobacco products (including electronic cigarettes) and marijuana.

Older Adult Risk Perceptions of Conventional and Emerging Tobacco Products

Janine Cataldo, RN, PhD, FAAN

The absolute negative health burden from smoking is greatest for adults over age 50. Older adults are growing in number and are the least likely to quit of any age group, because they underestimate both the risks for smoking and the benefits of cessation. While quitting smoking by age 50 halves the risk of lung cancer, and almost immediately decreases cardiovascular risk, older adults are often unaware of these benefits.

Reversing Tobacco Marketing Strategies in Bars

Pamela Ling, MD

Develop and evaluate social marketing strategies to promote smokefree brands to counter tobacco industry promotional activities in bars and nightclubs. Interventions and survey research is ongoing in multiple states, and we are replicating this strategy in LGBT bars.

Risk And Benefit Perceptions in the Use of Conventional and Emerging Tobacco Products Among Older Smokers

Janine Cataldo, RN, PhD, FAAN
The absolute negative health burden from smoking is greatest for adults over age 55. Older adults (>45) are growing in number and are the least likely to quit of any age group, perhaps because they underestimate both the risks for smoking and the benefits of cessation.Older age is positively correlated with rationalizing beliefs about quitting smoking: older smokers exhibit greater unrealistic optimism about their risks for tobacco-related diseases and death than their younger counterparts.

Smokers Response to Smokeless Tobacco Marketing

Pamela Ling, MD

This is a qualitative research project to describe smokers' awareness of and response to new smokeless tobacco products advertised in direct mail and other channels. 

Smoking in the Movies

Stanton Glantz, PhD

Exposure to onscreen smoking in movies is the largest single factor promoting youth smoking in the United States, accounting for about 44% of all new smokers.  This project seeks to understand the effects of smoking in the movies on youth and young adults, the historical links between the tobacco and entertainment industries, and to develop and promote effective policy responses to this problem.  The research forms the basis for the Smoke Free Movies educational and advocacy campaign.

Tobacco Industry Marketing Strategies Targeting Young Adults

Pamela Ling, MD

This research examines previously secret tobacco industry documents describing how and why the tobacco industry sells cigarettes to young adults. The research focuses on lessons learned from tobacco industry marketing research on smoking behavior, and reaching young adults through their lifestyle and social activities.

Tobacco Industry Responses to Public Health Campaigns

Elizabeth Smith, PhD

This project uses tobacco industry documents to explore how the tobacco industry has responded to public health and other campaigns that focus attention on the behaviors of the tobacco industry, and to develop a resource for advocates designing such campaigns.  

Tobacco Marketing to Women

Pamela Ling, MD

Analyses of tobacco industry documents and advertisement archives focused on marketing research and advertising campaigns targeting women.

Tobacco Use Among Rural High School Males and Associated Nicotine and Carcinogen Exposure

Neal Benowitz, MD, Stuart Gansky, MS, DrPH

Unlike smoking,conventional smokeless tobacco (ST) (moist snuff, known as dip and chewing tobacco) among US high school students is much higher among males (13%) than females (2%) and is especially high in rural areas.  In 2005, ST manufacturers spent over $250 million on marketing, including “new” ST products such as dissolvable films, compressed tobacco (e.g.

Young Adults and the Tobacco-E-cigarette-Marijuana Triangulum

Pamela Ling, MD
We are conducting qualitative research with a cohort young adults who are using multiple nicotine and cannabis products to better understand the contexts and motivations for using different products, evolving patterns of use, and perceptions of how the changing tobacco and marijuana policy landscape affects perceptions of risk and behavior.