Marketing and Prevention

Corporate Social Responsibility and the Tobacco Industry

Elizabeth Smith, PhD

This project uses tobacco industry documents to analyze the implications of the industry's corporate social responsibility initiatives for tobacco control.  

Current and Emerging Tobacco Products in a Rural Context: Influences of Product Characteristics on Perceptions, Behaviors, and Biologic Exposures (2.0)

Benjamin Chaffee, DDS, MPH, PhD

Cigarette smoking among U.S. adolescents has declined, but similar declines have not occurred in youth smokeless tobacco (ST) use. There is also a growing trend among adolescents and young adults of poly-use of multiple tobacco products in combination. In recent decades, ST use has shifted from an older to a younger demographic, coincident with increasing industry marketing and expanding diversity in ST product characteristics. These new ST products include different types, brands, flavors, and varying levels of bioavailable nicotine and cancer-causing nitrosamines.

Evaluation of a School-Based Smoking Prevention Program in Indonesia

Justin White, PhD

In this cluster randomized controlled trial, we test the effectiveness of two non-monetary incentive programs to prevent tobacco use among middle-school children in Indonesia. The study results will indicate whether a social penalty can motivate students to refrain from smoking; identify the magnitude of peer influence on students’ smoking behavior; and inform anti-tobacco policy in a high-prevalence setting.

Internet Health Research Center: Smoking, Latinos & the Web

Ricardo Munoz, PhD

This grant is being used to construct a bilingual (Spanish/English), modular, and permanent smoking cessation research web site at UCSF.

Marketing Tobacco Products to Women

Stacey Anderson, PhD

Dr. Anderson studies how marketing for tobacco products targets consumers' psychosocial needs that are unrelated to smoking--particularly women, health-concerned smokers, and young trend-setters--and implications for public health policy.

Older Adult Risk Perceptions of Conventional and Emerging Tobacco Products

Janine Cataldo, RN, PhD, FAAN

The absolute negative health burden from smoking is greatest for adults over age 50. Older adults are growing in number and are the least likely to quit of any age group, because they underestimate both the risks for smoking and the benefits of cessation. While quitting smoking by age 50 halves the risk of lung cancer, and almost immediately decreases cardiovascular risk, older adults are often unaware of these benefits.

Reversing Tobacco Marketing Strategies in Bars

Pamela Ling, MD

This study evaluated the effectiveness of novel interventions to decrease smoking behavior among young adults in bars and night-clubs.

Risk And Benefit Perceptions in the Use of Conventional and Emerging Tobacco Products Among Older Smokers

Janine Cataldo, RN, PhD, FAAN
The absolute negative health burden from smoking is greatest for adults over age 55. Older adults (>45) are growing in number and are the least likely to quit of any age group, perhaps because they underestimate both the risks for smoking and the benefits of cessation.Older age is positively correlated with rationalizing beliefs about quitting smoking: older smokers exhibit greater unrealistic optimism about their risks for tobacco-related diseases and death than their younger counterparts.

Smoking in the Movies

Stanton Glantz, PhD

Exposure to onscreen smoking in movies is the largest single factor promoting youth smoking in the United States, accounting for about 44% of all new smokers.  This project seeks to understand the effects of smoking in the movies on youth and young adults, the historical links between the tobacco and entertainment industries, and to develop and promote effective policy responses to this problem.  The research forms the basis for the Smoke Free Movies educational and advocacy campaign.

Tobacco Industry Marketing Strategies

Pamela Ling, MD

This study includes analyses of previously secret tobacco industry documents related to marketing and promotion, including targeting special populations (women, young adults, low SES), marketing of novel tobacco products, and harm reduction. We complement the document analyses with experimental studies of smokers’ responses to marketing and anti-tobacco messages in order to improve policy and public health campaigns.

Tobacco Industry Responses to Public Health Campaigns

Elizabeth Smith, PhD

This project uses tobacco industry documents to explore how the tobacco industry has responded to public health and other campaigns that focus attention on the behaviors of the tobacco industry, and to develop a resource for advocates designing such campaigns.  

Tobacco Use Among Rural High School Males and Associated Nicotine and Carcinogen Exposure

Neal Benowitz, MD, Stuart Gansky, MS, DrPH

Unlike smoking,conventional smokeless tobacco (ST) (moist snuff, known as dip and chewing tobacco) among US high school students is much higher among males (13%) than females (2%) and is especially high in rural areas.  In 2005, ST manufacturers spent over $250 million on marketing, including “new” ST products such as dissolvable films, compressed tobacco (e.g.