Analysis of Tobacco Industry Documents

The tobacco industry is like an intelligent and aggressive ever-evolving pathogen that accounts for one-third of all cancer and nearly two-thirds of heart disease among people under 55.  To reduce this burden of disease requires understanding how the tobacco industry maintains a social and policy environment favorable to smoking. To understand a pathogen, one might study its genetic code.

Denormalizing Smoking in the Great Outdoors in California and throughout the Pacific Rim

Jeremiah Mock, MSc, PhD

Smoking and vaping in the outdoors are considered to be normal and acceptable in California and the Pacific Rim region. However, tobacco use in the outdoors results in harmful levels of secondhand smoke exposure, toxic tobacco, vaping and cannabis product waste, and fire hazards. This study identifies factors driving the cultural norm and pervasive notion that it is socially acceptable for smokers to smoke in the outdoors by analyzing past and current tobacco industry advertising, social media and political strategies in California, Thailand and Japan.

Eastern Europe Center of Excellence for Nurses in Tobacco Control (EE-COE)

Stella Bialous, RN, DrPH, FAAN

Eastern Europe Center of Excellence for Nurses in Tobacco Control (EE-COE), is a collaboration between the International Society of Nurses in Cancer Care, UCSF & UCLA Schools of Nursing, and partners from the Czech Republic, Hungary, Slovenia, Slovakia, and Romania. The EE-COE partners have developed, and are currently implementing educational activities in each of the five countries. The goal of this collaboration was to build capacity among nurses in general practice and in oncology to implement evidence-based interventions with all patients who smoke.

Evaluation of a School-Based Smoking Prevention Program in Indonesia

Justin White, PhD

In this cluster randomized controlled trial, we test the effectiveness of two non-monetary incentive programs to prevent tobacco use among middle-school children in Indonesia. The study results will indicate whether a social penalty can motivate students to refrain from smoking; identify the magnitude of peer influence on students’ smoking behavior; and inform anti-tobacco policy in a high-prevalence setting.

Implementation of the WHO Framework Convention on Tobacco Control with a focus on Article 5.3 of the Convention

Stella Bialous, RN, DrPH, FAAN

Analysis of the tobacco industry efforts to interfere with implementation of the WHO FCTC, currently focused on the tobacco industry interference with implementation of the Protocol on the Illicit Trade of Tobacco Products. As part of the WHO Collaborating Center, provision of support and technical assistance to WHO on implementation of Article 5.3 and its guidelines, i.e. establishing measures to protect tobacco control against the tobacco industry interference.

Institute for International Internet Interventions for Health (i4Health)

Ricardo Munoz, PhD

This site, i4Health, is being used to construct a bilingual (Spanish/English), Digital Apothecary to develop, evaluate, and disseminate Massive Open Online Interventions available to anyone, anywhere, any time at no charge.  


1. Muñoz, R. F., Bunge, E. L., Chen, K., Schueller, S. M., Bravin, J. I., Shaughnessy, E. A., & Pérez-Stable, E. J. (2016). Massive Open Online Interventions: A novel model for delivering behavioral-health services worldwide. Clinical Psychological Science, 4, 194–205.

Smoking Cessation Contracts with Social and Monetary Incentives: The SMILE Trial

Justin White, PhD

In this large cluster randomized trial, we are evaluating the effectiveness of multiple types of social and monetary incentives for smoking cessation among low-income factory workers in Thailand.