Jeremiah Mock, MSc, PhD

Associate Professor
Institute for Health & Aging
+1 415 502-5200

Dr. Mock conducts collaborative research examining how people’s cultural context shapes their patterns of tobacco use. As a health anthropologist, for over two decades he has focused on examining how and why people’s lived experience of tobacco use and secondhand smoke exposure is deeply rooted in culture, and how cultural and political-economic change can influence the prevalence of tobacco use within a cultural group, as well as changes in people’s modes and norms of tobacco use. His work has recently expanded to examine the cultural phenomena of young people’s pod-based e-cigarette use (e.g., “juuling”), heated tobacco product (e.g., IQOS) use, and cannabis use.

Dr. Mock is Principal Investigator of a three-year grant funded by California’s Tobacco-related Disease Research Program on policy research to denormalize tobacco use in the great outdoors in California and the Pacific Rim. Through the analysis of tobacco industry documents and tobacco advertising, Dr. Mock and his collaborators are identifying industry strategies for propagating the pervasive notion that it is socially acceptable to smoke in outdoor settings. At parks and beaches throughout California, Japan and Thailand, they are conducting interviews, observations and collecting discarded waste from tobacco, e-cigarette, IQOS and cannabis use to generate an evidence base for eliminating the environmental impact of this waste, secondhand smoke and aerosol exposure, and fire hazard in outdoor recreational areas, marine environments and wilderness habitats.

For over 23 years, Dr. Mock has worked within multiethnic, multiage and multidisciplinary teams to conduct community-based participatory research (CBPR) on preventing and reducing tobacco use in underserved populations in California. He was an investigator on 10 large-scale tobacco control and cancer prevention studies funded by NIH and CDC.

He recently led the first-of-its-kind CBPR garbology study on how teen “juuling,” cigarette, cigarillo, and cannabis use are contaminating high school environments, published in MMWR.

He is the lead author or coauthor of publications including the first study to document high levels of secondhand smoke exposure at popular beaches, and one of the first studies showing high densities of tobacco waste in beaches. He has also published research on the burden of secondhand smoke exposure on the respiratory health of Thai children, tobacco company interference in Thailand, waterpipe use in Syria, and on culture and smoking in Southeast Asian refugee and immigrant communities in the U.S.

Dr. Mock’s work has taken him throughout Asia. While in Japan on a Fulbright Fellowship and as faculty at Osaka University, he conducted research uncovering the paradox of high smoking rates among young people crafting an alternative, environmentally sensitive way of life.

He has conducted trainings on health anthropology and evaluation research for the Ministries of Public Health in Thailand, Cambodia and Laos, for Osaka Prefecture Department of Public Health, and for the WHO Kobe Health Development Research Center. He has a strong command of Thai language and he is conversant in Japanese. He is also nearly fluent in Spanish and Brazilian Portuguese.


The Implementation Activist: How One Determined Person with a Camera Has Achieved Enforcement of Smoke-Free Laws throughout Thailand.

Asian Pacific journal of cancer prevention : APJCP

Charoenca N, Kungskulniti N, Pipattanachat V, Pitayarangsarit S, Hamann S, Mock J

Unboxed: US Young Adult Tobacco Users' Responses to a New Heated Tobacco Product.

International journal of environmental research and public health

Kim M, Watkins SL, Koester KA, Mock J, Kim HC, Olson S, Harvanko AM, Ling PM

Secondhand smoke point-source exposures assessed by particulate matter at two popular public beaches in Thailand.

Journal of public health (Oxford, England)

Kungskulniti N, Charoenca N, Mock J, Hamann SL

Cigarette Waste in Popular Beaches in Thailand: High Densities that Demand Environmental Action.

International journal of environmental research and public health

Kungskulniti N, Charoenca N, Hamann SL, Pitayarangsarit S, Mock J

How Thailand's greater convergence created sustainable funding for emerging health priorities caused by globalization.

Global health action

Charoenca N, Kungskulniti N, Mock J, Hamann S, Vathesatogkit P

Culture, acculturation and smoking use in Hmong, Khmer, Laotians, and Vietnamese communities in Minnesota.

BMC public health

Burgess DJ, Mock J, Schillo BA, Saul JE, Phan T, Chhith Y, Alesci N, Foldes SS

Determining the burden of secondhand smoke exposure on the respiratory health of Thai children.

Tobacco induced diseases

Charoenca N, Kungskulniti N, Tipayamongkholgul M, Sujirarat D, Lohchindarat S, Mock J, Hamann SL

Success counteracting tobacco company interference in Thailand: an example of FCTC implementation for low- and middle-income countries.

International journal of environmental research and public health

Charoenca N, Mock J, Kungskulniti N, Preechawong S, Kojetin N, Hamann SL

Building tobacco control research in Thailand: meeting the need for innovative change in Asia.

Health research policy and systems

Hamann SL, Mock J, Hense S, Charoenca N, Kungskulniti N

A pleasure among friends: how narghile (waterpipe) smoking differs from cigarette smoking in Syria.

Tobacco control

Hammal F, Mock J, Ward KD, Eissenberg T, Maziak W

Effective lay health worker outreach and media-based education for promoting cervical cancer screening among Vietnamese American women.

American journal of public health

Mock J, McPhee SJ, Nguyen T, Wong C, Doan H, Lai KQ, Nguyen KH, Nguyen TT, Bui-Tong N

Papanicolaou testing among Vietnamese Americans: results of a multifaceted intervention.

American journal of preventive medicine

Nguyen TT, McPhee SJ, Gildengorin G, Nguyen T, Wong C, Lai KQ, Lam H, Mock J, Luong TN, Bui-Tong N, Ha-Iaconis T

The tobacco epidemic in Syria.

Tobacco control

Ward KD, Eissenberg T, Rastam S, Asfar T, Mzayek F, Fouad MF, Hammal F, Mock J, Maziak W

Mapping the health and environmental situation in informal zones in Aleppo, Syria: report from the Aleppo household survey.

International archives of occupational and environmental health

Maziak W, Ward KD, Mzayek F, Rastam S, Bachir ME, Fouad MF, Hammal F, Asfar T, Mock J, Nuwayhid I, Frumkin H, Grimsley F, Chibli M

Qualitative research: contributions to the study of drug use, drug abuse, and drug use(r)-related interventions.

Substance use & misuse

Nichter M, Quintero G, Nichter M, Mock J, Shakib S

Exploring the cultural context of tobacco use: a transdisciplinary framework.

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco

Unger JB, Cruz T, Shakib S, Mock J, Shields A, Baezconde-Garbanati L, Palmer P, Cruz JD, Edsall E, Gritz ER, Glynn T, Johnson CA

Encouraging Vietnamese-American women to obtain Pap tests through lay health worker outreach and media education.

Journal of general internal medicine

Lam TK, McPhee SJ, Mock J, Wong C, Doan HT, Nguyen T, Lai KQ, Ha-Iaconis T, Luong TN

The absence of cancer prevention for the Thai population in the U.S.

Asian American and Pacific Islander journal of health

Wannasuntad S, May S, Mock J

Successful promotion of hepatitis B vaccinations among Vietnamese-American children ages 3 to 18: results of a controlled trial.


McPhee SJ, Nguyen T, Euler GL, Mock J, Wong C, Lam T, Nguyen W, Nguyen S, Huynh Ha MQ, Do ST, Buu C

Predictors of cervical Pap smear screening awareness, intention, and receipt among Vietnamese-American women.

American journal of preventive medicine

Nguyen TT, McPhee SJ, Nguyen T, Lam T, Mock J

Community-level determinants of child growth in an Indonesian tea plantation.

European journal of clinical nutrition

Paknawin-Mock J, Jarvis L, Jahari AB, Husaini MA, Pollitt E