Research Fields:
Marketing and Prevention
Special Populations
Exposure to onscreen smoking in movies is the largest single factor promoting youth smoking in the United States, accounting for about 44% of all new smokers. This project seeks to understand the effects of smoking in the movies on youth and young adults, the historical links between the tobacco and entertainment industries, and to develop and promote effective policy responses to this problem. The research forms the basis for the Smoke Free Movies educational and advocacy campaign.