Assistant Professor
N_SBS Operations
+1 415 476-3964
Dr. Anderson's research interests lie at the intersection of public health policy and social cognition. She investigates marketing strategies that tap implicit constructs of self and perceptions of others, pair brand identities with personal identities, and encourage consumption of products detrimental to individual and public health.
Department: Social and Behavioral Sciences
Professional Activities:
Reviewer for the following:
- Canadian Public Health Policy
- Journal of Epidemiology and Community Health
- Journal of Institutional Economics
- Journal of Urban Health
- Personality and Social Psychology Bulletin
- Social Science & Medicine
- Tobacco Control
- Western Journal of Nursing
Selected Honors and Awards:
2005
Top 10 Paper of the Year, Tobacco Control
2005
New Investigator Travel Award, Society for Research on Nicotine and Tobacco
1998
Graduate Research Award on Women, Gender, and Sexuality, UC Davis
Publications
Marketing of menthol cigarettes and consumer perceptions: a review of tobacco industry documents.
Tobacco control
Menthol cigarettes and smoking cessation behaviour: a review of tobacco industry documents.
Tobacco control
Tobacco documents research methodology.
Tobacco control
'Acceptable rebellion': marketing hipster aesthetics to sell Camel cigarettes in the US.
Tobacco control
Implications of the federal court order banning the terms "light" and "mild": what difference could it make?
Tobacco control
Galbraith and the Management of Specific Demand: evidence from the tobacco industry.
Journal of Institutional Economics
Taking ad-Vantage of lax advertising regulation in the USA and Canada: reassuring and distracting health-concerned smokers.
Social science & medicine (1982)