Tobacco Industry Marketing Strategies


  1. Pamela Ling, MD, MPH
Research Fields: 
Marketing and Prevention

This study includes analyses of previously secret tobacco industry documents related to marketing and promotion, including targeting special populations (women, young adults, low SES), marketing of novel tobacco products, and harm reduction. We complement the document analyses with experimental studies of smokers’ responses to marketing and anti-tobacco messages in order to improve policy and public health campaigns.