January 19, 2016
This ad, commenting on the fact that smoking in movies is back down to historic lows, is running in Variety and Hollywood Reporter this week.
It also makes the point that smoking is shifting to the Independents, which is another reason that individual studio policies are not enough and that we need the R rating.
See the ad larger and access lots of useful information at http://smokefreemovies.ucsf.edu/sfm-ads/ad-109
January 16, 2016
On January 11, 2016 Gerhard Gmel and colleagues published a very well done longitudinal study of the relationship between e-cigarette and cigarette use in 5128 Swiss male 20 year olds.
They recruited subjects when they were registering for military service (required of all 20 year old males in Switzerland) and followed them up a year later.
The authors measured smoking behavior at the beginning and the end and e-cig use at the end.
(Yes, I know our friends in England will criticize only measuring e-cigarette use at the end. The authors of the paper discuss this issue and we showed that when e-cig use is measured does not affect the results.)
They found:
January 15, 2016
1 of 3 PG-13 movies are smokefree
The Martian, Simon Kinberg, Ridley Scott, Michael Schaefer and Mark Huffam (smokefree)
Bridge of Spies, Steven Spielberg, Marc Platt and Kristie Macosko Krieger (smoking)
Brooklyn, Finola Dwyer and Amanda Posey (smoking)
2 of 5 R movies are smokefree
Mad Max: Fury Road, Doug Mitchell and George Miller (smokefree)
Room, Ed Guiney (Smokefree)
The Big Short, Brad Pitt, Dede Gardner and Jeremy Kleiner (smoking)
The Revenant, Arnon Milchan, Steve Golin, Alejandro G. Iñárritu, Mary Parent and Keith Redmon (smoking)
Spotlight, Michael Sugar, Steve Golin, Nicole Rocklin and Blye Pagon Faust (smoking)
Data from Thumbs Up! Thumbs Down!, a project of Breathe California of Sacramento-Emigrant Trails.
Search the whole movie database here.
January 14, 2016
Here is the press release UCSF sent out about it:
E-Cigarettes, As Used, Aren’t Helping Smokers Quit, Study Shows
New Analysis by UCSF Found “Vapers” Are 28 Percent Less Likely to Stop Smoking