Broad public health opposition to WHO accepting PMI FSFW partnership offer

Philip Morris International's Foundation for a Smokefree World (FSFW), a thinly disguised part of the company's efforts to market its IQOS heated tobacco product and rehabilitate PMI's image, is seeking to partner with WHO.

Today a letter signed by 89 health organizations and 170 public health leaders (including me) was sent to the WHO DIrector General urging WHO to reject FSWS's offer.  The letter is accomanied by two short briefing papers, one analyzing FSFW's strategy of framing its efforts under the Sustainable Development Goals, and another summarizing some of the actions by a wide range of organizations to block FSFW's efforts on behalf of the PMI and the tobacco industry generally.

WHO should promptly reject FSFW's latest efforts as a violation of FCTC Artcle 5.3.