June 13, 2019

Stanton A. Glantz, PhD

Class action lawsuit against Juul moves forward in San Francisco

A federal judge in San Francisco ruled yesterday that a class action lawsuit filed here in San Francisco alleging a wide range of wrongdoing could move forward.  Like the separate class action lawsuit in Florida, the complaint documents how Juul developed and marketed Juul to make it as addictive as possible. 

The extensive discussion of how Juul developed and implemented its social media campaign is especially interesting because it shows just how meticulous and effective Juul was in pursuing its target market.  Reading about the nuts and bolts of how they did this is really scary.

The complaint, which is well worth reading, is here and the appendices are here.

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