Digital Smoking Cessation Preferences of Predominately Low-Income and Latino Residents of the San Joaquin Valley in California: Qualitative Study

Although rates of tobacco use in California have declined overall, adults in the San Joaquin Valley, particularly Hispanic or Latinos, have disproportionately high rates of tobacco use, tobacco-related illness, and mortality. To understand if digital health tools present an accessible approach to expand cessation support, the authors explored tobacco use behaviors, cessation experiences, and views about digital cessation tools for tobacco cessation among San Joaquin Valley residents. 

 

This research was a collaboration between the UCSF Smoking Cessation Leadership Center, the UCSF Center for Tobacco Control Research and Education, the UCSF Fontana Tobacco Treatment Center, the California Health Collaborative, and the Nicotine and Cannabis Policy Center at UC Merced.