Excellent Reuters Special Reports on how PMI is pushing IQOS

Reuters Special Report: How Philip Morris is selling regulators on its hot new smoking device  http://reut.rs/2Dm4euV
Philip Morris executives are traversing the globe to lobby health authorities on the benefits of iQOS, the little machine the tobacco giant says is key to the company's future. The novel argument: While iQOS uses tobacco, it shouldn't be categorized as a cigarette because it doesn't burn the leaf, a Reuters investigation published today shows.
 
For earlier stories in the series, please visit https://www.reuters.com/investigates/section/pmi/