January 25, 2014

Stanton A. Glantz, PhD

Hollywood's Golden Globes hyping ecigs again; Senators object to NBC Universal

Another way that the e-cigarette companies (which are increasingly owned by the big cigarette companies) is that they are keeping Big Tobacco's tradition of using Hollywood to hook kids alive,  The latest example of this was the high profile presentation of e-cigs at the Golden Globes, where Leonardo DiCaprio and Julia Louis-Dreyfus were featuring e-cigs.
The last time the Golden Globes featured e-cigs was two years ago.  Last year the California Attorney General's office wrote the Globes' lawyer urging them not to allow ecig companies to use the Golden Globes to hawk their products.  The Golden Globes complied and even sent a cease and desist letter to the ecig companies to keep the Globes pollution-free.
This year when the California AG made a similar request they were flatly denied.  One wonders how lucrative the deal was.
In response, four US Senators -- Dick Durbin from Illinois, Richard Blumenthal from Connecticut, Ed Markey from Massachusetts and Sherrod Brown from Ohio -- wrote the both the Hollywood Foreign Press Association, the group behind the Golden Globe awards, and NBC Universal which produces and televises the show, complaining that they were promoting ecigs to kids.
They were right.  The Surgeon General has concluded that smoking in movies causes kids to smoke (and that an R rating for smoking would cut youth smoking by 18%).  There is no reason to expect Hollywood featuring e-cigs would be any different.

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