I hope former American Cancer Society CEO John Seffrin reverses his endorsement of PMI's foundation

The Cancer Letter just published several related stories about the fact that former ACS CEO John Seffrin enforsed PMI's new "Foundation for a Smoke-Free World" run by Derek Yach that is a transparent attempt to help promote PMI's iQOS "heat not burn" product as well as split the health community.. 
 
I, like just about everyone else I know, am still in a state of shock that John did this and declined to talk with Cancer Letter about this situation because back in 1998 John, against some opposition inside ACS, took the lead in pushing back against an effort in Congress on behalf of the tobacco companies to block NIH funding of my research.  John is the only credible figure to have endorsed PMI's effort and I am still hoping that he will realize that this is a mistake that undermines a lifetime of good work.
 
You can read the Cancer Letter stories here:
Former American Cancer Society CEO John Seffrin endorses cancer research venture funded by Philip Morris
How PR firms created “dialogue” structure used by cancer groups and tobacco clients
Matt Myers: Philip Morris has a long history of funding what it calls independent research by previously credible researchers
Allan Erickson: “I think Philip Morris has a long-term goal of a smoke-free world