July 17, 2014

Stanton A. Glantz, PhD

New sci-fi film identifies "Marlboro Light" as last cigarette on earth

According to the new sci-fi/horror film Snowpiercer (R, Weinstein), the last cigarettes on earth are Marlboro Light.
That’s what one train passenger cries out when another snaps open a cigarette case, eighteen years after the planet is flash-frozen. Other passengers stare at the two cigarettes in awe. Both cigarettes are smoked in the film.
While the US version of this film names Marlboro Light, other country versions (Korea, Japan, France, etc.) might name another cigarette brand instead. Philip Morris International sells the Marlboro brand in South Korea. If you have the chance to review this film outside the US, please let us know. 
Be aware before viewing: This well-crafted film is extremely violent.
Snowpiercer is a South Korea/Czech/Austria co-production, with subsidies available from all. Production companies, including finance sources, are Korean and Czech, led by CJ Entertainment (Seoul). 
Budgeted at a reported $39.2 million, the film has grossed $82 million worldwide. It’s directed by Joon-Ho Bong (The Host, Mother) based on a 1982 French graphic novel.

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