It’s About a Billion Lives Annual Symposium

The Center for Tobacco Control Research and Education’s annual symposium, It’s About a Billion Lives, was held on Friday April 11th, 2025. Co-hosted by the UCSF Smoking Cessation Leadership Center, this in-person event was held at the Robertson Auditorium at the UCSF Mission Bay campus.

This year, the symposium was expanded into a full-day format, packed with an extended lineup of speakers, posters, research, and a special afternoon session dedicated to the history of the tobacco industry documents archives. A recording of the Symposium will be available on the CTCRE website in the coming weeks.  

 

Access the Program

 

Keynote Presentations:  

 

Eliminating menthol to reduce harm in African American communities and to help end the tobacco epidemic

  • Robert N. Proctor, PhD, Professor of History and Medicine, Stanford University
  • Valerie Yerger, ND, Professor, UCSF Department of Social and Behavioral Sciences
  • Yolonda C. Richardson, JD, MPH President and CEO, Campaign for Tobacco-Free Kids

Presentations by UCSF Tobacco Control postdoctoral scholars and researchers

  • Leila Mohammadi, MD, PhD, Assistant Professional Researcher, UCSF
  • Sabrina Islam, PhD, MS, Postdoctoral Fellow, Center for Tobacco Control Research and Education

Discussant: Catherine R. Lucey, MD, MACP, UCSF Executive Vice Chancellor and Provost

Poster session on research on tobacco and related substances

 

Archives and Why They Matter

  • Polina Ilieva, Associate University Librarian for Collections-Archivist, UCSF Library

Whoever controls the media controls the mind: Media, Marketing and Tobacco Archives

  • Robert K. Jackler, MD, Sewell Professor Emeritus, Stanford University School of Medicine (SRITA)
  • Peter Kovacs, PhD, Postdoctoral Fellow, Center for Tobacco Control Research and Education

The Department of Justice Case against the Tobacco Industry

  • Sharon Eubanks, Former Director, U.S. Department of Justice Tobacco Litigation Team
  • Ruth Malone, RN, PhD, Professor, UCSF Department of Social and Behavioral Sciences

Leveraging AI for Document Analysis in Archival Research and Publishing

  • Geoffrey Boushey, MS, Head of Engineering, UCSF Library

The Opioid Epidemic, Oral History, and Why Stories Matter

  • Amy C. Sullivan, PhD, Assistant Professor, Modern U.S. & Oral History, Macalester College

Community Archives – Whose Story is told? Who Tells your Story?

  • Braunz Courtney, HIV Education and Prevention Project of Alameda County (HEPPAC)
  • Britt Creech, Vanguard Lab, a project of the San Francisco Drug Users Union
  • Ivy Jean, Vanguard Lab, a project of the San Francisco Drug Users Union
  • Mary Howe, Homeless Youth Alliance (HYA), San Francisco (HYA)

Why History Matters

  • Brian Dolan, PhD, Professor, UCSF Department of Humanities and Social Sciences

Watch the 2024 symposium and past years’ symposia.