SRITA announces large collection of JUUL and other pod system advertisements

As part of its ongoing research into to the epidemic use of JUUL by American youth, the Stanford Research into Tobacco Advertising (SRITA) project is comprehensively documenting the company’s promotional activities. This is a great resource to support research, advocacy, and policymaking that is freely available to everyone.

Recently uploaded:

over 1400 JUUL advertisements, social media postings, and images from sampling events: tobacco.stanford.edu/pods/juul

30 JUUL promotional videos:  http://tobacco.stanford.edu/tobacco_main/videolist_juul.php

70 Comparisons between JUUL and traditional tobacco advertising: http://tobacco.stanford.edu/juultobaccocomparison

They are in the midst of adding a comprehensive  “pod device” section with advertising of JUUL-a-Likes.  So far Logic’s compact, Phix, and Myle have been uploaded to http://tobacco.stanford.edu/tobacco_main/main_pods.php

The Stanford Research Into the Impact or Advertising (SRITA) website has over 50,000 tobacco advertisements spanning all types of tobacco products ().  The site has had 537,000 unique visitors from around the world. since 2012.

If you come across any JUUL advertising which could add to this collection, please send them the to SRITA so they can add them to the online database.

Contact:

Robert K. Jackler, MD
Sewall Professor and Chair
Otolaryngology-Head & Neck Surgery
Stanford University School of Medicine
801 Welch Road / Stanford, CA 94305
650 725 6500 Academic
650 724 9697  Assistant (Thanuja Urs)
650 723 5281 Clinical