Next Smokefree Movies ad shows wide range of health organizations endorsing findings on smoking in movies in CDC MMWR

This ad is being published in The Hollywood Reporter (December 13) and Variety (December 17) weekly editions.

The data show we've made substantial progress in reducing kids’ exposure from big-budget, all-fiction PG-13 movies. However, smoking by fictional characters in biographical dramas and smoking on popular streaming platforms pose substantial new risks.

With your help, we've been able to rally valuable assistance from other quarters this year, including socially-responsible investors, a record number of state Attorneys General, and U.S. Senators. Together, we’ve laid out solutions for streaming companies and pressed the entertainment industry as a whole to adopt simple, strong standards — the R-rating and TV-MA for future smoking productions.

The public health and medical communities have always been the core of the Smokefree Movies campaign. We wouldn't have made progress against a century-old problem without your persistent support and understanding. We look forward to working with you in the new year to resolve this issue once and for all.

The ad is live on the Smokefree Movies website (www.smokefreemovies.ucsf.edu), specifically at https://smokefreemovies.ucsf.edu/sites/smokefreemovies.ucsf.edu/files//sfm_ad132.pdf.