Joanne Lyu, PhD

Postdoctoral Scholar

Joanne Lyu, PhD, received her PhD in Communication from The Chinese University of Hong Kong. Prior to joining CTCRE, she was an Assistant Professor at Macau University of Science and Technology, and most recently at The Hang Seng University of Hong Kong. During her doctoral study, Joanne won a Top Student Paper award in the Public Relations (PR) Division at the 2012 annual conference of International Communication Association (ICA). In 2017, as a principal investigator, she was awarded a Hong Kong government research grant. Joanne is excited to be a member of CTCRE. She is very much looking forward to studying the PR and marketing strategies used by the tobacco industry, and exploring the social, relational, and individual factors influencing smoking behavior and smoking cessation. Joanne is also eager to branch out into other research areas in tobacco education and control during her fellowship at CTCRE.


Cigarette gifting among non-smokers in China: Findings from the International Tobacco Control China Survey.

Nicotine & tobacco research : official journal of the Society for Research on Nicotine and Tobacco

Lyu JC, Sung HY, Yao T, Jiang N, Quah ACK, Meng G, Jiang Y, Fong GT, Max W

A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies.

International journal of environmental research and public health

Lyu JC, Huang P, Jiang N, Ling PM

Development of a WeChat-based Mobile Messaging Smoking Cessation Intervention for Chinese Immigrant Smokers: Qualitative Interview Study.

JMIR formative research

Jiang N, Rogers ES, Cupertino P, Zhao X, Cartujano-Barrera F, Lyu JC, Hu L, Sherman SE

Characterizing Participant Perceptions about Smoking-Cessation Pharmacotherapy and E-Cigarettes from Facebook Smoking-Cessation Support Groups.

International journal of environmental research and public health

Lee A, Chang AA, Lyu JC, Ling PM, Hsia SL

Receiving and giving electronic cigarettes as gifts in China: Findings from International Tobacco Control China Survey.

Preventive medicine reports

Lyu JC, Sung HY, Yao T, Quah ACK, Jiang Y, Fong GT, Max W

Topics and Sentiments in COVID-19 Vaccine-related Discussion on Twitter.

Journal of medical Internet research

Lyu JC, Han EL, Luli GK

News Media Coverage of E-Cigarettes: An Analysis of Themes in Chinese Newspapers

International Journal of Communication

Lyu JC, Wang D, Huang P, Ling P.

In B. Heath (Ed.), the International Encyclopedia of Strategic Communication

Can corporations save the world and save themselves, too? Increasing the Excellence of Corporate Social Responsibility Communication

Lyu JC, Huang YH

In A. M. George, & K. Kwansah-Aidoo (Eds.), Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives

One Crisis, Two Responses: A Transboundary Analysis of the Melamine-Tainted Milk Powder Crisis in China and Taiwan

Huang YH, Lyu JC

In X. Chen (Ed.), The Imagination of Public Relations (In Chinese)

A Review of Excellence Theory in Public Relations Scholarship

Huang YH, Lyu JC

Chinese Journal of Journalism and Communication (In Chinese)

Retrospect and Prospect of Excellence Study in Public Relations Scholarship

Huang YH, Lyu JC

In A. Schwarz, M. W. Seeger, & C. Auer (Eds.), The Handbook of International Crisis Communication Research

Crisis communication Research in the Chinese Mainland

Huang YH, Wu F, Cheng AY, Lyu JC

Exploring the Status of Chinese Communication Academia

Communication & Society (In Chinese)

So CY, Wang H, Sung N, Lyu JC et al.

In K. Sriramesh, A. Zerfass, & J. N. Kim (Eds.), Current Trends and Emerging Topics in Public Relations and Communication Management

The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992-2011

Huang YH, Lyu JC