Joanne Lyu, PhD

Postdoctoral Scholar
Cardiovascular Research Inst

Joanne Lyu, PhD, received her PhD in Communication from The Chinese University of Hong Kong. Prior to joining CTCRE, she was an Assistant Professor at Macau University of Science and Technology, and most recently at The Hang Seng University of Hong Kong. During her doctoral study, Joanne won a Top Student Paper award in the Public Relations (PR) Division at the 2012 annual conference of International Communication Association (ICA). In 2017, as a principal investigator, she was awarded a Hong Kong government research grant. Joanne is excited to be a member of CTCRE. She is very much looking forward to studying the PR and marketing strategies used by the tobacco industry, and exploring the social, relational, and individual factors influencing smoking behavior and smoking cessation. Joanne is also eager to branch out into other research areas in tobacco education and control during her fellowship at CTCRE.

Publications: 

In B. Heath (Ed.), the International Encyclopedia of Strategic Communication

Can corporations save the world and save themselves, too? Increasing the Excellence of Corporate Social Responsibility Communication

Lyu JC, Huang YH

Chinese Journal of Journalism and Communication (In Chinese)

Retrospect and Prospect of Excellence Study in Public Relations Scholarship

Huang YH, Lyu JC

In A. M. George, & K. Kwansah-Aidoo (Eds.), Culture and Crisis Communication: Transboundary Cases from Nonwestern Perspectives

One Crisis, Two Responses: A Transboundary Analysis of the Melamine-Tainted Milk Powder Crisis in China and Taiwan

Huang YH, Lyu JC

In X. Chen (Ed.), The Imagination of Public Relations (In Chinese)

A Review of Excellence Theory in Public Relations Scholarship

Huang YH, Lyu JC

In A. Schwarz, M. W. Seeger, & C. Auer (Eds.), The Handbook of International Crisis Communication Research

Crisis communication Research in the Chinese Mainland

Huang YH, Wu F, Cheng AY, Lyu JC

Exploring the Status of Chinese Communication Academia

Communication & Society (In Chinese)

So CY, Wang H, Sung N, Lyu JC et al.

In K. Sriramesh, A. Zerfass, & J. N. Kim (Eds.), Current Trends and Emerging Topics in Public Relations and Communication Management

The Influence of Excellence: A Citation Analysis of Excellence Study in Public Relations Scholarship, 1992-2011

Huang YH, Lyu JC