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  2. Reliable, Valid and Efficient Evaluation of Media Messages: Developing a Message Testing Protocol

Reliable, Valid and Efficient Evaluation of Media Messages: Developing a Message Testing Protocol

Journal of Communication Management

Reliable, Valid and Efficient Evaluation of Media Messages: Developing a Message Testing Protocol. Journal of Communication Management. 2019; 23(3):179-197.

2019
https://researcherprofiles.org/profile/112971802
 
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