Reality Check and Ontario Coalition for Smoke-Free Movies launch #RateSmokingR selfie campaign

Our latest Smokefree Movies ad ran in Variety on February 17, 2015 and will run in Hollywood Reporter on February 25, 2015.  It introduces and supports the grassroots campaign for Smokefree Moves, ignited by Reality Check New York and the Ontario Coalition for Smoke-Free Movies, 

The text of the ad (large copy) reads:
 
One little picture can make a difference, too.
 
         Starting this week, starting small, kids and families all across America and Canada will upload selfies with nothing selfish about them. They simply want Hollywood to get the picture about the risks of on-screen smoking. The US CDC reports that R-rating future movies with smoking can prevent 1 million tobacco deaths in this generation of US kids. Hundreds of thousands of teens in Canada and tens of millions more in Hollywood’s overseas markets are also in danger. China and India are taking steps to protect their populations from on-screen smoking. But the US film industry is still refusing to R-rate tobacco, the quickest way to keep smoking out of the movies that our kids see most. Every day’s delay means more tobacco deaths tomorrow. Want to help? Download a free action kit at bit.ly/SFMaction2015.
 
One little letter can save a million lives. #RateSmokingR in the US. #RateSmoking18 internationally.
 
[LOGOTYPE]
Smokefree Movies
smokefreemovies.ucsf.edu
 
[MOUSETYPE]
Smoking in movies kills in real life. Smokefree Movie policies—the R rating, anti-tobacco spots, certification of no payoffs, and an end to brand display—are endorsed by the World Health Organization, American Medical Association, American Academy of Pediatrics, American Heart Association, American Lung Association, Americans for Nonsmokers’ Rights, American Public Health Association, Breathe California, Campaign for Tobacco-Free Kids, Legacy, Los Angeles County Dept. of Public Health, New York State Dept. of Health, New York State PTA, and many others. This ad is sponsored by Smokefree Movies, UCSF School of Medicine, San Francisco, CA 94143-1390.
 
US CDC report: US Centers for Disease Control and Prevention. Smoking in the Movies. cdc.gov/tobacco/data_statistics/fact_sheets/youth_data/movies
 
HERE'S HOW YOU CAN JOIN THE CAMPAIGN:
 
|| Want the Hollywood studios to rate smoking “R”? 
|| Tell them your selfie.
 
There’s truly power in numbers. Now’s the time to make your voice count. Just go to http://bit.ly/SFMaction2015.
 
• Download the “One Little Letter” placard of your choice 
• Print it out 
• Snap your selfie with it 
• Share your position on your favorite social media.
 
The #RateSmokingR hashtag will help spread the word. So will #RateSmoking18 placards in French, German, Portuguese and Spanish.*
 
Your “One Little Letter” campaign kit includes bonus material:
 
            • This year’s Oscars® — through a tobacco lens
            • The CDC statistics behind a million lives
            • Latest profiles of the studios' tobacco performance
            • Free campaign ads for you to use any way you want...
 
So please — snap locally and post globally. It’s your chance to tell Hollywood what you really think.