January 3, 2012

Stanton A. Glantz, PhD

Subsidizing smoking movies is not a good way to create jobs

Jobs is the argument for subsidizing smoking movies in California. As part of another research project, I obtained some statistics on job creation by spending on various industries in California from the US Department of Commerce (known as RIIMS II multipliers). Here are the number of jobs created by $100 million:

Elementary and secondary schools              2609
Museums, historical sites, zoos and parks    2387
Higher education                                           2185
Civic, social and professional organizations 1971
Advertising and related services                   1508
Scientific research and development            1391
Motion picture and video industries               1123

I included Museums, historical sites, zoos and parks and the education sector because they have suffered huge cuts in California and affected millions of lives and the three categories Civic organizations, Advertising, and Scientific Research because they comprise California's tobacco control program.  All of these activities produce many more jobs per dollar spent than putting money into the big (mostly out-of-state) media companies that own Hollywood.

(You can get your state multipliers at https://www.bea.gov/regional/rims/rimsii/.)

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