Telling nondaily smokers that their secondhand smoke hurts others helps them quit better than traditional counselling

Rebecca Schane, Jodi Prochaska and I just published a paper in Nicotine and Tobacco Research that compared counseling nondaily smokers on the effects of secondhand smoke on others with counseling on the dangers of smoking to the smokers.  Three months later the 7-day quit rate was three times higher among the people counseled about secondhand smoke.

Read the full paper at http://ntr.oxfordjournals.org/cgi/content/full/nts126?ijkey=vczHVBmIG9OuPwj&keytype=ref