April 29, 2016

Stanton A. Glantz, PhD

Will the new ‘Cruella' — Emma Stone — smoke in Disney’s Dalmatians reboot?

Disney has announced that Emma Stone will star as a young Cruella de Vil, confirming leaks first reported by The Hollywood Reporter in January. 
 
In 'Cruella', Stone will recap the early years of the puppy-napping fashionista with two-tone hair, a sleek Bugatti and the longest cigarette holder in Mayfair.
 
The character debuted in the animated '101 Dalmatians' (1961) and was revived in live-action by Glenn Close in 1996.
 
Cruella de Vil has been cited by a handful of pro-tobacco bloggers in the UK who claim that adult-rating tobacco imagery would deprive future generations of children of the chance to see, well, '101 Dalmatians'.  (And because it is a new production, it would get an R rating.)
 
As of January 1, 2016, The Disney Company promised to keep all future films released under its Disney, Pixar, Marvel and Lucasfilm labels smokefree.
 
The new '101 Dalmations' movie will be a test of how serious Disney is about the new policy.
 
This post, prepared by Jonathan Polansky and me, is on the Smoke Free Movies blog (with stills from the movies) at http://smokefreemovies.ucsf.edu/blog/will-new-%E2%80%98cruella-%E2%80%94-emma-stone-%E2%80%94-smoke-disney%E2%80%99s-dalmatians-reboot.

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