New SFM ad: How many studio execs did it take to ok smoking in a PG movie?

Today Smokefree Movies ran a full page ad in Variety and Hollywood Reporter highlighting the fact that the new Paramount animated movie Rango, which will hit the theaters next week, on March 4, featured smoking.  Given that the movie is a cartoon, the producers can's use the excuse that the actor insisted on smoking!  Any smoking -- even in cartoons -- contributes to youth smoking.

See the full ad here.