New study finds substantial susceptibility to e-cigarette use among nonsmokers

Robert McMillen and colleagues just presented "Susceptibility To Electronic Cigarette Use Among Current Nonsmokers" at the American Public Health Association meeting, which adds to the growing case that e-cigarettes are not just being used as a replacement for cigarettes among current users, but are attracting new people to nicotine addiction and, perhaps, leading long-term former smokers to relapse to nicotine use.
 
"Susceptability" is a measure of the liklihood of future use that is a validated predictor of future cigarette smoking behavior.
 
This national study of adults (18+ years old) found that  6.7% of never smokers and 13.9% are susceptable to starting to use e-cigarettes, with higher susceptablity among people who have seen e-cigarette advertising.  
 
Here are their conclusions: 
 
• Over 20% of young adult never and former smokers who have never tried e-cigarettes are susceptible to using them in the future.
• The substantial number of vulnerable young adult nonsmokers illustrates the imperative for sales and marketing regulation to protect nonsmokers from being recruited to e-cigarette use and possible nicotine addiction.
• Until the risks of e-cigarettes are better defined, it is irresponsible to allow an unrestrained industry to encourage uptake of a potentially hazardous product.
 
You can view their full presentation here.