Smokeless tobacco industry’s brand stretching in India

Amit Yadav, Pam Ling and I just published “Smokeless tobacco industry’s brand stretching in India“ in Tobacco Control.  This paper, published in the journal’s Industry Watch section, shows how the smokeless tobacco companies introduced look-alike non-tobacco products that they then promoted as a way to get around India’s ban on tobacco advertising and promotion.  It points to the need for a clear and uniform policy against brand stretching of tobacco products that harmonizes different laws and regulations to mitigate the problem permanently.

The full citation is Yadav A, Ling P, Glantz S. Smokeless tobacco industry’s brand stretching in India. Tobacco Control Published Online First: 09 January 2020. doi: 10.1136/tobaccocontrol-2019-05538.  It is available here.