Minji Kim, PhD

Postdoctoral Scholar
Cardiovascular Research Inst
+1 415 514-8627

Minji Kim's research interest focuses on message effects and persuasion. She is particularly interested in the effect and boundary conditions of tailored communication. Kim received a Ph.D. in Communication from the Annenberg School for Communication, University of Pennsylvania, with a dissertation examining the positive and negative role of character-audience similarity in anti-smoking campaigns using various themes. Kim has also actively participated in NIH’s Center for Excellence in Cancer Communication and NCI’s EUREKA grants, and conducted projects on message testing protocols and methodology. During the fellowship at CTCRE, Kim hopes to utilize her training in communication to further test and examine the effects of anti-smoking education messages as well as new tobacco products (e.g. e-cigs) marketing messages, and also extending her research on the effect of tailored and targeted health communication. Prior to joining the doctoral program at Annenberg, Kim received an MA in Communication from Seoul National University. Also, she worked as an associate consultant at The Boston Consulting Group’s Seoul office.

Publications: 

IQOS labelling will mislead consumers.

Tobacco control

McKelvey K, Popova L, Kim M, Lempert LK, Chaffee BW, Vijayaraghavan M, Ling P, Halpern-Felsher B

Effects of e-Cigarette Advertisements on Adolescents' Perceptions of Cigarettes.

Health communication

Kim M, Popova L, Halpern-Felsher B, Ling PM

The International Encyclopedia of Media Effects (Editor: P. Rossler)

Media Evaluation

Joseph N. Cappella & Minji Kim

When similarity strikes back: The positive and negative effect of character-audience similarity in anti-smoking campaigns

When similarity strikes back: The positive and negative effect of character-audience similarity in anti-smoking campaigns

Minji Kim