FDA finally does something right in its new anti-smoking ad campaign

Yesterday the FDA launched its $115 million anti-smoking ad campaign on television, radio, the internet, and other media.  The ads, designed to educate at risk youth about the loss of control they will suffer if they smoke are well done and strongly presented. 
 
Like the Legacy Foundation's effective "truth" campaign the ads, while directly targeted to youth include messages that have strong potential to "trickle up" to young adults who, as the Surgeon General pointed out in 2012 and again in 2014, are right in the tobacco companies' marketing bulls eye.  These ads, especially the "bully" series also could stimulate older smokers to quit. 
 
My favorites are the bully ads, which present cigarettes, nicotine addiction (and, I would hope) the tobacco companies as taking control of smokers.  I especially like the ad that shows the bully (cigarette) dragging a smoker outdoors which also gives it a powerful secondhand smoke/social unacceptability message.
 
For those reasons I hope that the FDA does not place the ads in channels that are limited to a teen audience.
 
Its also nice to see that some of the ads target menthol cigarettes.
 
There are links to the ads together with the FDA press release and on YouTube.
 
The cigarette companies have been remarkably quiet.  One wonders what kind of case their lawyers are cooking up to try and block the ads; the companies have a history of suing states and Legacy in unsuccessful efforts to stop effective messages like these.