- FAMRI Center
Alaska takes the lead on educating the public about e-cigarettes
Kudos to the Alaska Department of Health and Social Services for mounting the first media campaign (at least that I know of) designed to educate the public about the fact that e-cigarettes are not just "harmless water vapor."
You can see the ad here.
They are also featuring a link to information on e-cigarettes on the home page for the state quit line.
Their detaled fact sheet is here.
Educating people, including youth, that e-cigarettes are not just harmless watervapor is very important since thinking that they are safe is a major reason that nonsmoking kids start using them.
I can only hope that Governor Jerry Brown will let California, once a leader in tobacco control media, can catch up to Alaska.
And every other state -- and the CDC -- and other countries should get permission from Alaska to just use the ad.
It is simple and to the point.