Marketing and Prevention

The tobacco industry's marketing tactics for selling cigarettes and other products to adults and children, as well as effective counter-marking public health campaigns.
  • The absolute negative health burden from smoking is greatest for adults over age 55. Older adults (>45) are growing in number and are the least likely to quit of any age group, perhaps because they underestimate both the risks for smoking and the benefits of cessation.Older age is positively correlated with rationalizing beliefs about quitting smoking: older smokers exhibit greater unrealistic optimism about their risks for tobacco-related diseases and death than their younger counterparts.

    Associate Professor, Department of Physiological Nursing - Gerontology/Oncology
  • This research examines previously secret tobacco industry documents describing how and why the tobacco industry sells cigarettes to young adults. The research focuses on lessons learned from tobacco industry marketing research on smoking behavior, and reaching young adults through their lifestyle and social activities.

    Professor of Medicine
  • This project uses tobacco industry documents to explore how the tobacco industry has responded to public health and other campaigns that focus attention on the behaviors of the tobacco industry, and to develop a resource for advocates designing such campaigns.  

    Associate Adjunct Professor
  • The goal of this project is to study how emotions such as fear and anxiety, might impact adolescents' and young adults' beliefs about smoking-related outcomes and their intentions to smoke or quit smoking.

    Assistant Professor, University of California, Merced School of Social Sciences, Humanities, and Arts
  • Dr. Anderson studies how marketing for tobacco products targets consumers' psychosocial needs that are unrelated to smoking--particularly women, health-concerned smokers, and young trend-setters--and implications for public health policy.

    Assistant Adjunct Professor
  • Unlike smoking,conventional smokeless tobacco (ST) (moist snuff, known as dip and chewing tobacco) among US high school students is much higher among males (13%) than females (2%) and is especially high in rural areas.  In 2005, ST manufacturers spent over $250 million on marketing, including “new” ST products such as dissolvable films, compressed tobacco (e.g.

    Professor, School of Dentistry