People

The Center faculty come from all four UCSF schools and conduct research and teaching in every aspect of tobacco control, from efforts by the tobacco industry to manipulate international politics to the molecular biology of nicotine addiction.

 

Robert A. Hiatt, MD, PhD

Professor
Epidemiology & Biostatistics

Primarily focused on cancer epidemiology and studies of cancer etiology, early development, the environment and social determinants.  Dr.

Salomeh Keyhani, MD

Professor
Medicine

Dr. Keyhani is a general internist and a health services researcher. She has experience in retrospective cohort study designs, use of natural language processing to construct cohorts, and use of advanced statistical techniques for observational research. She is currently leading multiple NIH funded cohort studies and has used natural language processing for either cohort construction or data extraction in all studies. Areas of focus include the cardiovascular health effects of marijuana use, the management of carotid and predictors of 30-day readmission.

Minji Kim, PhD

Postdoctoral Scholar
Cardiovascular Research Inst

Minji Kim's research interest focuses on message effects and persuasion. She is particularly interested in the effect and boundary conditions of tailored communication. Kim received a Ph.D. in Communication from the Annenberg School for Communication, University of Pennsylvania, with a dissertation examining the positive and negative role of character-audience similarity in anti-smoking campaigns using various themes.

Lisa Kroon, PharmD

Professor & Chair
Clinical Pharmacy

Dr. Lisa Kroon is a Professor and Chair of the Department of Clinical Pharmacy in the School of Pharmacy at the University of California in San Francisco. Dr. Kroon received her Doctor of Pharmacy at the University of Michigan and then completed two years of residency at UCSF in pharmacy practice and hospital pharmacy administration. She has been a member of the UCSF faculty since 1996. She practices in the UCSF Medical Center’s Adult Diabetes Clinic and Diabetes Teaching Center, where she cares for people with diabetes and chronic illnesses.

Susan Lee, MD

Asst Adjunct
Anesthesia

Dr. Susan M.Lee recently completed a trial investigating a smoking cessation program implemented preoperatively, through which she gained an understanding of the challenges of implementing a multidisciplinary program and techniques to overcome these challenges.  She has since successfully established strong ties with community agencies, such as the Smokers' Helpline, and collaborated with other researchers, culminating in a peer-reviewed publication and implementation of the program clinically.

James Lightwood, PhD

Associate Professor
Clinical Pharmacy

Research program involves estimating the changes in direct healthcare costs due to changes in smoking behavior in large populations, and changes in exposure to passive smoking and health care cost and utilization attributable to adoption of smoke-free laws. Dr. Lightwood has done research in cost-benefit and cost-effectiveness analysis of disease prevention and management programs, cost savings attributable to smoking cessation, and the economics of infectious disease control

Pamela Ling, MD

Professor
Medicine

Dr. Ling studies tobacco industry marketing strategies targeting young adults, women, and other high risk population, and new smokeless and novel tobacco product marketing strategies.  She also studies how to use tobacco industry marketing strategies to improve tobacco control programs.

Ruth Malone, RN, PhD, FAAN

Professor
Social Behavioral Sciences

Research focuses on tobacco industry activities aimed at undermining public health, strategic positioning and messaging, marginalized populations, and emerging developments in the social construction of tobacco use. Dr. Malone is known nationally and internationally for her research on the tobacco industry’s strategic efforts to counter public health. Her work is funded by the National Cancer Institute, NIH, and by the California Tobacco-Related Disease Research Program. She has served as a consultant on tobacco industry activities for the U.S.

Jyothi Marbin, MD

Associate Professor
Pediatrics

Jyothi Marbin, MD, is an Associate Clinical Professor in the Department of Pediatrics at UCSF. She is the director of the Pediatrics Leadership for the Underserved Residency program, the Director of Intern Selection for the Department of Pediatrics, and is an Associate Program Director of the Pediatrics Residency Program at UCSF.

Gregory Marcus

Professor
Medicine

CLINICAL
Dr. Gregory Marcus is a specialist in the treatment of arrhythmias, including mapping and catheter ablation for atrial fibrillation, supraventricular tachycardias and ventricular arrhythmias. He is also an expert in pacemaker, biventricular device and defibrillator implantation.

Michael Matthay, MD

Director of the Critical Care Medicine Training
Associate Director of the Intensive Care Unit
Professor
Medicine

Michael A. Matthay, MD is a Professor of Medicine and Anesthesia at the University of California at San Francisco and a Senior Associate at the Cardiovascular Research Institute. He is Director of the Critical Care Medicine Training in the Department of Medicine and Associate Director of the Intensive Care Unit. He received his AB from Harvard University in 1969 and his MD from the University of Pennsylvania School of Medicine in 1973. Dr.

Wendy Max, PhD

Director & Prof. of Economics
Institute for Health Aging

Wendy Max, Ph.D. is Professor of Health Economics and Co-Director of the Institute for Health & Aging at the University of California, San Francisco. She has been on the faculty at UCSF since 1987. Dr. Max holds a PhD in economics from the University of Colorado, Boulder. Her recent research has focused on modeling the economic impact of tobacco on healthcare expenditures. She has estimated national costs of smoking; costs to Medicare, Medicaid, and private payers; costs in California; and the impact on communities of color.

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