The Center faculty come from all four UCSF schools and conduct research and teaching in every aspect of tobacco control, from efforts by the tobacco industry to manipulate international politics to the molecular biology of nicotine addiction.


Pamela Ling, MD


Dr. Ling studies tobacco industry marketing strategies targeting young adults, women, and other high risk population, and new smokeless and novel tobacco product marketing strategies.  She also studies how to use tobacco industry marketing strategies to improve tobacco control programs.

Karla Llanes, PhD

Postdoctoral Scholar
Cardiovascular Research Inst

Karla Llanes, PhD, received her doctorate in Health Psychology at the University of Texas at El Paso (UTEP). During her PhD training, she worked for A Smoke Free Paso del Norte, a west Texas, southern New Mexico, and Juarez, Mexico regional initiative targeting tobacco control in adolescents and adults. She has also taught several Statistics courses and Motivation and Emotion courses at the University of Texas at El Paso.

Joanne Lyu, PhD

Postdoctoral Scholar

Joanne Lyu, PhD, received her PhD in Communication from The Chinese University of Hong Kong. Prior to joining CTCRE, she was an Assistant Professor at Macau University of Science and Technology, and most recently at The Hang Seng University of Hong Kong. During her doctoral study, Joanne won a Top Student Paper award in the Public Relations (PR) Division at the 2012 annual conference of International Communication Association (ICA). In 2017, as a principal investigator, she was awarded a Hong Kong government research grant. Joanne is excited to be a member of CTCRE.

Ruth Malone, RN, PhD, FAAN

Social Behavioral Sciences

Research focuses on tobacco industry activities aimed at undermining public health, strategic positioning and messaging, marginalized populations, and emerging developments in the social construction of tobacco use. Dr. Malone is known nationally and internationally for her research on the tobacco industry’s strategic efforts to counter public health. Her work is funded by the National Cancer Institute, NIH, and by the California Tobacco-Related Disease Research Program. She has served as a consultant on tobacco industry activities for the U.S.

Jyothi Marbin, MD

Associate Professor

Dr. Marbin is the Director of the UC Berkeley UCSF Joint Medical Program (JMP). She holds appointments as HS Clinical Professor of Pediatrics at UCSF and HS Clinical Professor at UC Berkeley. Dr. Marbin is a general pediatrician who practices at San Francisco General Hospital. Prior to her role at the JMP, Dr. Marbin served as the Associate Program Director (APD) for Recruitment and for Diversity Equity and Inclusion (DEI) for the Pediatrics residency program.

Gregory Marcus, MD, MAS


Dr. Gregory Marcus is a specialist in the treatment of arrhythmias, including mapping and catheter ablation for atrial fibrillation, supraventricular tachycardias and ventricular arrhythmias. He is also an expert in pacemaker, biventricular device and defibrillator implantation.

Ellicott Matthay, PhD

Postdoctoral Scholar
M_Ctr for Health & Community

Michael Matthay, MD

Director of the Critical Care Medicine Training
Associate Director of the Intensive Care Unit

Dr. Matthay's overall focus is on improving clinical care of patients with acute respiratory failure from the acute respiratory distress syndrome and from sepsis. His research and clinical trials groups are very well funded by grants from the National Institute of Health. He also spends considerable time mentoring physicians and young faculty in career development and academic medicine.

Wendy Max, PhD

Director & Prof Emerita
Institute for Health & Aging

Wendy Max, Ph.D. is Professor of Health Economics and Co-Director of the Institute for Health & Aging at the University of California, San Francisco. She has been on the faculty at UCSF since 1987. Dr. Max holds a PhD in economics from the University of Colorado, Boulder. Her recent research has focused on modeling the economic impact of tobacco on healthcare expenditures. She has estimated national costs of smoking; costs to Medicare, Medicaid, and private payers; costs in California; and the impact on communities of color.

Julia Mcquoid, PhD

Access Extension

I am a health geographer interested in qualitative and mixed methods approaches to understanding relationships between people’s everyday environments and behaviors related to health and wellbeing. During my fellowship at the Center for Tobacco Control Research and Education at UCSF, I am researching place-embedded social practices of smoking within marginalized groups, such as young LGBTQI adults, in order to better understand the persistence of smoking within these groups and inform the design and effectiveness of tobacco control efforts.

Meredith Meacham, PhD, MPH

Assistant Adjunct Professor

Dieter Meyerhoff, PhD


Dieter Meyerhoff, PhD, is a Professor in Residence in the Department of Radiology at the University of California, San Francisco and at the San Francisco Veterans Affairs Medical Center. He is also Co-Director of the Treatment Research Center in the Department of Psychiatry at UCSF. Dr. Meyerhoff completed his undergraduate degree in Chemistry from Westphälische Wilhelms Universität in Münster, Germany, and he obtained his PhD in Chemistry at Westphälische Wilhelms Universität, followed by a postdoctoral fellowship from the University of California, Berkeley Department of Chemistry.